The company "Die BOLD" was founded in November 2019 by Michael Ziems in the imperial city of Goslar.



With more than 30 years of experience in the European lighting market and 20 years in the Asian procurement market, we have set out to inspire various retail customers with innovative and high-quality products related to light.



We develop both new product applications for customers from non-light-affine markets as well as high-selling POS concepts for stationary retail. For the dynamically developing online trade, we offer a wide variety of cooperation models that are tailored to YOUR needs!



With a keen sense for the market and trends, we consistently think our products further and thus create a differentiation from most of the alternatives available on the market.



We look forward to your interest and to a fair and cooperative partnership!



The BOLD team